
Blog 013: Why You're Not Getting Powerful Video Testimonials
Why You're Not Getting Powerful Video Testimonials
Ever notice how some businesses have incredible video testimonials that seem to close sales for them... while you're still collecting basic text reviews? Let's upgrade your social proof game!
Here's what I see happening with businesses like you - most are missing out on the persuasive power of video testimonials simply because the process feels too complicated. You're probably:
Settling for text reviews because they seem easier to collect
Feeling awkward about asking clients to get on camera
Lacking a simple system for recording and editing video testimonials
Missing opportunities to capture clients' authentic emotion on video
Watching competitors with video testimonials convert at higher rates than you
Here's the thing: video testimonials convert up to 4x better than text reviews, but only if you have a frictionless system for collecting them.
Here's 3 Actionable Steps you can take today to start gathering powerful video testimonials:
Create a simple one-click recording system that clients can use from their phones (no technical skills required)
Develop a short question framework that guides clients to share specific, compelling stories
Offer a meaningful "thank you" that makes being on camera worth their time
Bottom line: When potential clients can see and hear the authentic emotion from your happy customers, your credibility skyrockets. Here's to more powerful social proof! 🎬
P.S. Want to see how other businesses are collecting video testimonials that do the selling for them? Click here for your free video strategy session.
The difference in conversion rates between businesses with video testimonials and those without.