"So... What Do You Do?" (Without the Awkward Silence)

You know that moment at a networking event when someone asks what you do, and you launch into your explanation only to watch their eyes glaze over or dart around the room looking for an escape? Let's fix that forever!

Here's what I see happening with service providers like you - most are losing potential connections because their business description is too complex, too jargon-filled, or too forgettable. You're probably:

• Using industry terms that mean nothing to people outside your field

• Focusing on the features of your service rather than the transformation

• Watching potential referral partners struggle to understand your value

• Missing easy connection opportunities because your message doesn't click

• Feeling that knot in your stomach every time someone asks "So what do you do?"

Here's the thing: when you can't explain your value quickly and clearly, you're leaving money and opportunities on the table.

Here's 3 Actionable Steps you can take today to nail your business introduction:

1. Create a simple, benefit-focused explanation that a 10-year-old could understand

2. Develop a compelling story that illustrates the transformation you provide

3. Practice a conversation flow that naturally invites further discussion

Bottom line: When people instantly understand your value, opportunities start finding you instead of you chasing them. Here's to more meaningful connections! 💫

P.S. Want to see how other professionals are turning casual conversations into client opportunities? Click here for your free offer strategy session.

How networking feels when you nail your introduction every time.